Affiliate is The Webmaster or site owner or anybody who earns revenue, usually commission-based, for conversion of leads, clicks or sales on the advertiser's site.
Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
Read more here:
http://en.wikipedia.org/wiki/Affiliate_marketing
http://www.clickz.com/827021
http://www.webopedia.com/DidYouKnow/Internet/2007/Affiliate_Marketing.asp
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